AI
AI Tagging: The End of Your Guesswork
Rule1's AI Creative Tagging automatically analyzes every ad creative, tagging hooks, formats, and messaging so you know exactly what drives performance.
Check out our AI Agent.Learn more
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Product guides to get you started, plus deep dives into the features that make rule1 powerful.
Feature Deep Dives
Explore what makes rule1 different
AI
What is ROAS? The metric every media buyer needs to know
ROAS (Return on Ad Spend) tells you how much revenue you earn for every dollar spent on advertising. If you run paid ads and don't track ROAS, you're guessing whether your campaigns make money.
AI
The ROAS formula: how to calculate return on ad spend (with examples)
ROAS = Revenue from Ads / Ad Spend. That single formula tells you how many dollars come back for every dollar you put into advertising.
AI
How to calculate ROAS: a step-by-step guide for media buyers
Learn how to calculate ROAS manually, find it inside Meta Ads Manager, TikTok, and Google Ads, and know when to switch from spreadsheets to automated tracking.
AI
What is a good ROAS? Benchmarks by industry and how to find yours
There is no universal good ROAS. A 3x return might be excellent for a high-margin brand and a money-loser for a low-margin one. Real benchmarks by industry and platform.
AI
Target ROAS: how to set, use, and scale ROAS-based bid strategies
Target ROAS is both a business metric and an automated bid strategy in Google and Meta Ads. Learn how to derive yours from unit economics and scale without killing efficiency.
Product Guides
Step-by-step walkthroughs to master each feature
1
Integrations: Connect Your Ad Accounts
Learn how to connect your advertising platforms to rule1. Once connected, your ad data syncs automatically across the dashboard.
2
Rules: Define What Success Looks Like
Rules teach rule1 what success looks like for your business. Define your criteria once, and every ad gets evaluated automatically.
3
Dashboard Overview: Your Daily Starting Point
The Overview is where you start every session. In seconds, know if your ads are healthy, which segments are winning, and whether trends are moving in the right direction.
4
Ads Table: Your Command Center for Ad Data
The Ads page gives you granular control over every ad. Filter, sort, group, and drill down to find your top performers or budget drains.
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