# Rule1

> Rule1 is an AI-powered ad performance platform for ecommerce brands and agencies. It connects to ad accounts (Meta, Google, TikTok), uses AI to analyze creative performance frame-by-frame, and surfaces which hooks, formats, and messaging angles drive conversions. Key features include hit rate rules, AI creative tagging, ROAS analytics, and automated creative briefs.

Rule1 helps marketing teams stop guessing which ads work and start making data-driven creative decisions. The platform evaluates every ad against custom success criteria and identifies patterns across top performers.

## Product Pages

- [Homepage](https://rule1.ai/): Main product overview and feature showcase
- [AI Agent](https://rule1.ai/agent): Rule1's agentic AI for marketing creative analysis
- [Pricing](https://rule1.ai/pricing): Plans and pricing information

## Features

- [Creative Analytics](https://rule1.ai/features/creative-analytics): AI-powered creative performance analysis across ad accounts
- [Creative Strategy](https://rule1.ai/features/creative-strategy): Data-driven creative strategy built from ad performance patterns
- [ROAS Analytics](https://rule1.ai/features/roas-analytics): Real-time ROAS tracking across Meta, TikTok, and Google
- [Creative Brief Generator](https://rule1.ai/features/creative-brief-generator): AI-generated creative briefs based on winning ad patterns

## Free Tools

- [ROAS Calculator](https://rule1.ai/tools/roas-calculator): Calculate return on ad spend from revenue and spend inputs
- [Break-Even ROAS Calculator](https://rule1.ai/tools/break-even-roas-calculator): Find minimum profitable ROAS from gross margin
- [CPM Calculator](https://rule1.ai/tools/cpm-calculator): Calculate cost per thousand impressions

## Comparisons

- [ROAS vs ROI](https://rule1.ai/compare/roas-vs-roi): Differences between ROAS and ROI metrics
- [Facebook Ads vs Google Ads](https://rule1.ai/compare/facebook-ads-vs-google-ads): Platform comparison for advertisers
- [Performance vs Brand Marketing](https://rule1.ai/compare/performance-vs-brand-marketing): When to use performance marketing vs brand marketing
- [Rule1 vs Motion](https://rule1.ai/compare/rule1-vs-motion): Feature comparison with Motion
- [Rule1 vs Triple Whale](https://rule1.ai/compare/rule1-vs-triple-whale): Feature comparison with Triple Whale

## Educational Content

- [What is ROAS](https://rule1.ai/articles/what-is-roas): Complete guide to Return on Ad Spend
- [ROAS Formula](https://rule1.ai/articles/roas-formula): The ROAS formula with worked examples and edge cases
- [How to Calculate ROAS](https://rule1.ai/articles/how-to-calculate-roas): Step-by-step ROAS calculation in Meta, TikTok, and Google Ads
- [What is a Good ROAS](https://rule1.ai/articles/good-roas): ROAS benchmarks by industry and platform
- [Target ROAS](https://rule1.ai/articles/target-roas): Setting and scaling ROAS-based bid strategies

## Optional

- [Privacy Policy](https://rule1.ai/legal/privacy): Data handling and privacy practices
- [Terms of Service](https://rule1.ai/legal/terms): Terms of use